AI Integrated Digital Marketing Course in Kochi

The AI Integrated Digital Marketing program is a 3-month, 90% practical professional training with AI embedded in every module — a complete pathway from digital marketing fundamentals to a client-ready marketing strategist. Delivered at our Kochi centre and fully online, the entire program runs on our LMS using the experiential learning method only: every weekly module combines live classes (2-3 per week, 1 hour each) with reading notes, a 15-question quiz, a hands-on lab and a rubric-graded practical assignment based on real business scenarios. Total learning effort is about 170 hours (~8.5–9 hours per week): roughly 30 hours of live classes, 57 hours of hands-on labs and 80 hours of reading, quizzes, assignments and the capstone. The journey runs in four phases — Foundations (the landscape, data & GA4, KPIs and AI-assisted reporting), Core Channels (SEO, Google & Meta Ads, social, email/WhatsApp, content, copywriting and CRO), AI & Advanced (AI tools & prompting, AI creative & automation, CRM, analytics & attribution) and Strategy & Capstone — finishing with a complete real-world marketing strategy you build and present. Assessment: 60/100 pass per weekly assignment, 65/100 on the capstone, distinction at 85+. Designed for working professionals, career-changers, students and in-house teams. Tools mastered include GA4, Looker Studio, Google Ads, Meta Ads Manager, Semrush, Canva, ChatGPT/Claude/Gemini, Midjourney, HeyGen, ElevenLabs, n8n, HubSpot CRM, Brevo and WhatsApp Business.

Eligibility: Working professionals, career-changers, students and in-house marketing teams. No prior marketing experience required..

Scholarships of up to 30% are available via the free CELSE scholarship test. Call +91 8007 980 000 for current fees.

Two centres in Kerala: Kochi (Edappally)+91 8007 980 000 · Kozhikode (Mavoor Road)+91 7902 517 000.

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Course curriculum

Week 1: The Digital Marketing Landscape

  • Introduction to digital ecosystems & inbound methodology
  • How modern businesses attract, convert & retain customers online
  • LMS onboarding: your workspace, tools & first practical activity

Week 2: Buyer Personas & Customer Journeys

  • Building comprehensive buyer personas from real research
  • Customer journey mapping from first touch to purchase
  • Lab: create personas & a journey map for a real business

Week 3: Data, GA4 & KPIs

  • Google Analytics 4 fundamentals & account setup
  • KPI definition & success metrics that matter to businesses
  • AI-assisted reporting: turn raw data into readable insights

Week 4: Search Intent & Keyword Strategy

  • How search engines & AI answers actually work
  • Search intent types & keyword research with Semrush
  • Lab: build a keyword strategy for a live website

Week 5: On-Page & Technical SEO

  • Optimizing pages: titles, structure, internal links & content
  • Technical SEO essentials: speed, mobile, indexing
  • Hands-on audit of a real site with an action list

Week 6: Authority, Backlinks & AI-Enhanced SEO

  • Site authority & backlink strategies that are safe & effective
  • Voice search & AI-enhanced optimization (AEO)
  • Mid-point SEO performance review

Week 7: Google Ads — Search Campaigns

  • Campaign structure: accounts, ad groups, keywords & ads
  • Writing high-converting search ads
  • Lab: build a real search campaign end to end

Week 8: Google Ads — Bidding & Budgets

  • Bidding strategies & budget optimization
  • Quality score, ad rank & Performance Max
  • Reading campaign results & acting on them

Week 9: Meta Ads — Facebook & Instagram

  • Meta Ads Manager: audiences, placements & creative formats
  • Campaign objectives & retargeting
  • Lab: launch & analyze a Meta campaign

Week 10: Social Media Strategy

  • Platform strategy & content calendars
  • Community building & AI-assisted scheduling
  • Assignment: 30-day social calendar for a real brand

Week 11: Email & WhatsApp Marketing

  • Email marketing & automation with Brevo
  • WhatsApp Business for Indian audiences
  • Building lists, sequences & campaigns that convert

Week 12: Content Marketing & Copywriting

  • Content strategy: what to publish & why
  • Copywriting frameworks for ads, pages & emails
  • AI-assisted drafting with human editing for brand voice

Week 13: Conversion Rate Optimization

  • Landing pages that convert: structure, proof & offers
  • A/B testing & user behavior analysis
  • Mid-program performance audit across all channels

Week 14: AI Tools & Prompting

  • ChatGPT, Claude & Gemini as daily professional workflows
  • Prompting frameworks for marketing tasks
  • Building your personal AI toolkit

Week 15: AI Creative — Images, Video & Voice

  • Image generation with Midjourney & Canva
  • AI video with HeyGen & voice with ElevenLabs
  • Lab: produce a full ad creative set with AI

Week 16: Automation & CRM

  • Marketing automation workflows with n8n
  • HubSpot CRM: pipelines, contacts & lead nurturing
  • Connecting forms, email & WhatsApp into one flow

Week 17: Analytics & Attribution

  • Looker Studio dashboards for clients & managers
  • Attribution: connecting marketing spend to real revenue
  • Data-driven decision making in practice

Week 18: Marketing Strategy & Planning

  • Building a full marketing strategy & budget
  • The 90-day plan for any business
  • Choosing channels & setting realistic targets

Week 19: Freelancing & Careers

  • Employee, freelancer or agency: paths & positioning
  • Pricing, proposals & finding clients
  • Portfolio review & interview preparation

Week 20: Capstone Project

  • Build a complete real-world marketing strategy
  • Present it for rubric-based evaluation (pass 65, distinction 85+)
  • Graduate with GA4, Google Ads & CELSE certifications

Frequently asked questions

How long is the AI Integrated Digital Marketing program?

3 Months. Delivered in Kochi Centre & Online format.

Who is eligible for the AI Integrated Digital Marketing program?

Working professionals, career-changers, students and in-house marketing teams. No prior marketing experience required.

Does CELSE Labs provide placement assistance for AI Integrated Digital Marketing?

Yes. Placement assistance is included with live interview prep and mock rounds.

Is a scholarship available for AI Integrated Digital Marketing?

No standing scholarship; however the admissions team can discuss fee plans.

Is an internship included in AI Integrated Digital Marketing?

Yes. The program includes a mentor-led internship with live industry projects.

Is AI Integrated Digital Marketing NSDC certified?

Yes. CELSE Labs is an NSDC-certified training partner; all programs, including this one, follow NSDC quality standards and include an industry-recognised completion certificate.

About CELSE Labs

CELSE Labs — the Centre for Experiential Learning and Skill Enhancement — is an NSDC-certified, ISO 9001:2015 accredited skill training institute and an Approved Training Partner of Medhavi Skills University. We work with commerce graduates, career changers and working professionals across Kerala who want a job in accounting, finance, compliance or data, and who need practical capability rather than another certificate.

Our training is experiential rather than lecture-based. Instead of textbook exercises, trainees operate the books, bank account, invoices and internal correspondence of simulated companies — M & M Technologies, Toy Kingdom and PetalSoft — where transactions arrive incomplete, out of order and occasionally wrong, exactly as they do in a real office. Trainees learn judgement by making decisions and correcting them, which is the part of the work that cannot be transferred by explanation.

Teaching is one-to-one, so pace follows the learner rather than a cohort. New batches start every Wednesday at both centres. Scholarships of up to 30% are available through a free online scholarship test, and our placement record includes 36+ named alumni at HDFC, ICICI, Bajaj Finserv, Kotak Mahindra, Big Basket, Ford, Amrita Hospital and JRHA Accounting in the UAE.

Visit us at Edappally in Kochi or Mavoor Road in Kozhikode, or call +91 8007 980 000 to arrange a free counselling session.